Canaccord Genuity: Consistency Across Borders with CIMA Hybrid
When Canaccord Genuity, a leading global investment bank, set out to establish its new 40,000-square-foot New York office at One Penn Plaza, the challenge was clear: replicate the success of its Toronto and Boston trading floors while elevating design intent for a flagship U.S. space.
The Challenge
Each of the firm’s offices—Toronto (2022), Boston (2023), and now New York (2024)—required uniformity in function while reflecting distinct local aesthetics. The client needed trading desks that not only delivered technical performance but also harmonized with the design language of each location.
The LaCOUR Approach
Having partnered with Canaccord Genuity on prior projects, our team knew their exacting standards for trading desk performance. With the CIMA Hybrid as the core solution, we tailored finishes and details to align with New York’s architectural direction, while ensuring consistency across all locations. This adaptive approach balanced global consistency with local customization.
The Results
Across three offices, LaCOUR delivered:
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Toronto (2022): 64 CIMA Hybrid desks
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Boston (2023): 14 CIMA Hybrid desks
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New York (2024): 102 CIMA Hybrid desks
The installations strengthened LaCOUR’s multi-year partnership with Canaccord Genuity, building momentum across North America. Each site now reflects a unified brand presence while supporting traders with reliable, precision-built solutions.
For Canaccord Genuity, the outcome was more than matching desks—it was the assurance of consistency, craftsmanship, and a trusted partner capable of executing at scale.
